Smartphone commoditization is anti-consumer, software and security our top priority, says Nokia phone maker

HMD Global, maker of Nokia-branded smartphones, launched the Nokia 5.4 and Nokia 3.4 in India on Wednesday. While the Nokia 5.4 starts at Rs 13,999, the Nokia 3.4 starts at Rs 11,999. These Nokia “budget” phones enter an ever-crowded market that, as things stand today, is governed largely by specs and features. More the merrier. The Nokia 5.4 and Nokia 3.4, though they have competitive hardware and attractive design, take a slightly different trajectory in that HMD is not looking to blow consumers’ minds through “killer” specs (available at rock bottom prices). The focus rather, is on experience and better still, on security and reliability – trust if you will.

A philosophy that all new-age Nokia phones follow to a T. This is by design.

“We have never got into this format of commoditization. We feel that this is not good for the consumer. When you are looking at a specs versus price equation, it is important to look at it not only from a hardware specs point of view, but also from software and security angles because that includes the whole experience on the device.