Google may follow Apple in introducing an anti-tracking feature on Android

Tech giant Google is reportedly working on rolling out its own version of the anti-tracking feature, following in the footsteps of Apple.
As per a report by Bloomberg, the company is internally “discussing how it can limit data collection and cross-app tracking on the Android operating system in a way that is less stringent than Apple’s solution.”
The report cites people familiar with the matter who have apparently revealed that the company is trying to find the balance between the demands of consumers who are increasingly becoming more aware of privacy and the financial needs of developers and advertisers.
“We’re always looking for ways to work with developers to raise the bar on privacy while enabling a healthy, ad-supported app ecosystem,” a Google spokesman said in a statement.