Amazon India announces ‘Advantage No Cost EMI’ for Prime members

Amazon India has introduced a new EMI option that will be exclusively available to its Prime members. The e-commerce platform claims that the new ‘Advantage No Cost EMI’ allows Prime members to avail up to 50% lower monthly instalments with a minimum three-month enhanced tenure on No cost EMI using HDFC Bank Credit and Debit Card EMI. Other users interested in the offer will have to purchase Prime membership priced at ₹129 per month or ₹999 for a year.

For instance, any smartphone that is selling at ₹30,000 will be available to a regular customer with 6 No-Cost EMIs, resulting in an instalment of ₹5,000. Prime members, on the other hand, can use Advantage No-Cost to get 12 instalments. This results in a No-Cost EMI of ₹2,500.

According to a statement released by the company, currently, Advantage No Cost EMI is available on select smartphones by Apple, Samsung and OPPO.