India powers Spotify’s growth as it closes in on 350 million monthly active users
Music streaming service Spotify added 25 million monthly active users for the quarter ended December 31, 2020, benefiting from faster growth in India, the United States and western Europe.
In a letter to shareholders, Spotify said India was a notable source of growth as compared to its forecasts, driven by its marketing campaigns in the country. The company however didn’t disclose any specific details on its user base in India.
ET reported last December that Spotify had rolled out daily and weekly plans priced at Rs 7 a day and Rs 25 a week under the Spotify Premium Mini offering, allowing consumers to access select premium features such as ad-free music and the ability to download up to 30 songs on a single phone or tablet.