Reliance expands e-commerce arm JioMart to jewellery; offers free shipping

Mukesh Ambani’s ambitious e-commerce venture JioMart, which competes with bigger marketplaces including Amazon, Flipkart, others, has now added jewellery category. Reliance has forayed into the vertical with silver coins of 5gm and10 gm, and gold coins of 1gm, 5gm, and 10gm. The orders for the gold and silver coins will be fulfilled by Reliance’s in-house jewellery brand Reliance Jewels that has around 93 flagship showrooms and 110 shop-in-shops in 105 cities in the country. The coins bearing the Reliance Industries logo are currently priced between Rs 733 and Rs 27,890 inclusive of all taxes.

Financial Express Online is the first to report this development.