Telecom service providers, OTT cos’ interactions symbiotic, pro-competitive: CCI study
Interactions between telecom service providers and OTT companies are symbiotic and pro-competitive that trigger a virtuous cycle within the digital economy, according to a market study on the telecom sector by the Competition Commission of India (CCI).
It found that TSPs have accepted the new business reality that internet-based Over The Top (OTT) applications and services bring revenue, more content and spur investments in network upgradation.
The interactions between them are now symbiotic, as operators bundle OTT services to push more data through telecom pipes and OTT services benefit from the large subscriber base of telecom providers.
Tariff packages now include OTT services, giving rise to “triple play” services — voice, video and data.