YouTube Shorts eyes TikTok competition with 3.5 billion daily views in India

YouTube Shorts — the video-sharing website’s quick clips meant to compete with TikTok — are racking up 3.5 billion views a day during beta testing in India, the platform’s head said Tuesday.

Susan Wojcikci explained the feature in a note laying out her 2021 priorities.

“So far, videos in our new Shorts player – which helps people around the world watch short videos on YouTube – are receiving an impressive 3.5 billion daily views!” she said.

“We’re looking forward to expanding Shorts to more markets this year.”

YouTube, a subsidiary of Google, unveiled Shorts in mid-September, describing the videos as “a new way to express yourself in 15 seconds or less.”