Prasar Bharati partners NBA to air classic content, documentaries and highlights

MUMBAI: Prasar Bharati has signed a content partnership deal with the National Basketball Association (NBA), which will allow the public service broadcaster to air classic NBA content, documentaries, game highlights and public service announcements on DD Sports and its official YouTube channel Prasar Bharati Sports.

The deal includes daily content offerings including Hardwood Classics, Marquee Matchups, NBA championship videos, NBA TV specials and public service announcements.