India’s smartphone shipments hit 150 million units in 2020: Report

India’s smartphone shipments declined by a modest 4 per cent year-on-year (yoy) to reach over 150 million units in 2020, according to a new report on Wednesday.

The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year, said the latest research from Counterpoint’s Market Monitor service.

“The Indian smartphone market maintained its momentum in Q4 2020 after a record-breaking third quarter. As Diwali was in mid-November this year, we witnessed high shipments during October as well. The overall market crossed 150 million units in 2020 driven by high consumer demand post-lockdown,” Prachir Singh, a senior research analyst said in a statement.