Future of work: Indian businesses thrive on digital

A rudimentary analysis of how India Inc responded to the pandemic in 2020 reveals that digital transformation has not only ensured good growth for Indian large cap IT service companies and the Indian subsidiaries of the big tech multinationals, but also for all businesses in various other sectors as well. According to a study by Cognizant, only 36% of companies in India (against the regional average of 44%) experienced slightly negative to a very negative impact on their business performance in 2020. Further, the study says that businesses in Asia Pacific and the Middle East knew the real purpose of digital tools and made great strides in understanding what the human-machine balance of work should be.