Google questionnaires target data-use, collection, EU says
The European Union confirmed sending out questionnaires to industry players as part of its probe into Google’s data-collection and advertising practices.
The move comes “in the context of the commission investigation of the way in which Google collects and uses data,” according to an emailed statement from the European Commission, the EU’s antitrust arm. “This investigation covers all services of Google, including digital advertising and the ad tech chain.”
Competition agencies across the world have stepped up scrutiny of how big tech companies gather and use information from people and businesses using their services. The EU has been examining Google’s data practices since 2019 and is also probing how Amazon.com Inc uses rivals’ sales data.