More entertaining times ahead as home grown apps’ popularity, user base surge

Right from the Dalgona coffee challenge to quirky music compositions like ‘Rasode mein kaun tha?’, social platforms brimmed with user-generated content this year despite lockdown challenges and the growing popularity of homegrown short video platforms promises to make 2021 even more engaging and entertaining for netizens.

With the world’s second largest internet user base and the highest data consumption, India is a big bet for domestic and international digital companies as a growth driver and money-spinner. Millennials in the country are not only consuming content on these platforms but also actively creating content across genres like comedy, dance and education, among others.