Apple’s privacy tracking notification starts appearing for users: Here’s what it means

Apple’s iOS 14 brings a new privacy feature where the system will prompt the user if an app is tracking their activities. The prompt has now started appearing for users on the latest version of iOS 14. This will ensure that each app will takes explicit permission from the user in order to continue tracking the user’s activities beyond their own app.

Apple CEO Tim Cook had earlier tweeted out a picture showing how the prompt would appear for users on the iOS, which showed the Facebook app as an example. But Facebook is not too pleased with this change. The social media giant has even taken out two full page advertisements in US newspapers criticising the new policy and said that Apple’s decision will hurt small businesses, which are dependent on a lot of this tracking data in order to find customers.