India’s smartphone segment set to script double-digit growth story in 2021

When the pandemic forced people to stay indoors, smartphones became their window to the world, helping them stay connected with friends, Work From Home (WFH) and even learn new recipes.

And 2021 promises to bring back double-digit growth for the smartphone industry as people embrace hybrid work models, binge on web series and continue the pursuit for the perfect selfie on their six-inch screens.

This year has been challenging for the industry right from the beginning as supply chains for components were disrupted amid rising Covid-19 cases in China. Given the heavy reliance of Indian phone and electronics industry on imports from the neighbouring nation, there were apprehensions that stocks would run out, hitting local assembly.