Third antitrust suit filed against Google’s parent Alphabet Inc: 7 facts to know

A bipartisan group of 38 state attorneys general on Thursday sued Google parent Alphabet Inc., accusing it of antitrust violations. The regulators contend the internet giant leveraged its market dominance in the search-engine market to favor its own offerings over smaller competitors and maintain its monopoly.

The complaint goes much further than the suit the Department of Justice brought against company in October and the separate action filed Wednesday by 10 Republican states. The latest suit has a justifiable argument, and it could mark a critical turning point in forcing Google to change its practices when it comes to its crown jewel search business.

Seven things that you need to know –

The lawsuit, led by eight states including Colorado, Iowa and New York, marks the latest escalation of the antitrust battle against Google.