Walmart partners with TikTok to sell merchandise

Walmart Inc, which is looking to invest in TikTok, said on Thursday it would partner with the Chinese-owned video-sharing app to sell items seen on a live stream by creators featuring the retailer’s fashion merchandise.

Walmart said viewers on TikTok, which reaches 100 million US users a month, can shop for fashion items featured in content from popular creators without having to leave the platform. The live stream will take place on Friday on Walmart’s profile page on TikTok.

The live stream will feature national brands like Champion, Jordache, Kendall + Kylie and some private brands including Free Assembly, Scoop and Sofia Jeans, Walmart said.