India has highest viewership of films on Netflix globally

Netflix on Thursday said India has the highest viewership of films globally on its platform and consumption of content in genres like kids, non-fiction and Korean dramas is also witnessing a strong growth.

Over the top (OTT) players like Netflix, Amazon Prime and Disney+Hotstar have seen massive growth in the past few years on the back of cheap data tariffs and availability of affordable smartphones. The pandemic-induced lockdown further accelerated the consumption of services like online video and music streaming in the country.