Why Apple thinks it can sell you a Rs 60,000 headphone

Some would say that the AirPods Max are ‘peak’ Apple as far as products are concerned. An eye-catching design, solid hardware and a price that creates quite a stir — so much so that it becomes the talking point. Rs 59,900 is a lot of money for a pair of headphones — even by Apple’s standards but the folks at Cupertino are pretty sure of people making a beeline for buying them. Why you may wonder?

Apple’s design game looks on point. Yet again
Well, let’s begin with the design, something that Apple does far better than anyone else. Bose, Sony are the two names that make stellar headphones but Apple seems to have an edge in just the way the headphones look. Brands often like to have the same kind of look running all over their headphones. Apple has turned