Ecommerce firms clock 65% jump in festive season sales at $8.3 billion

Ecommerce firms have clocked 65% year-on-year growth in festive sales at $8.3 billion (over Rs 61,000 crore) during the mid-October to November period which included Dasara and Diwali festivals.

According to homegrown consulting firm Redseer’s new report on India’s online festive sale for a month, the growth was driven by Tier-2+ cities during the online sales season this year.

Commenting on the latest report, Mrigank Gutgutia, Director at Consulting firm RedSeer, said, “The overall growth story has been very bullish this festive season. We had forecasted $7 billion of sales but the actual figures surpassed our expectations fairly comfortably, showing how comfortable consumers have become with shopping online even in this pandemic hit year.”