Shipments of earbuds in country grew 723% in Sep qtr

India’s TWS (True Wireless Stereo, commonly known as earbuds) market clocked its highest-ever growth of 723% year-on-year in the September 2020 quarter, with shipments of about 6 million units, according to Counterpoint Research.

“It is one of the few segments which managed to defy the impact of economic slowdown, reaching its highest ever growth in shipments for a single quarter,” it said.

The growth was led by BoAt, which cornered 18% market share. This was followed by Xiaomi (16%), Realme (12%), JBL (8%) and Apple (6%).

“Inventory build-up prior to the festive season, along with a good number of new launches and entry of new players such as OnePlus, Vivo and Infinix drove this substantial TWS growth. Besides, work-from-home and study-from-home due to the covid-19 pandemic continued to boost demand,” Counterpoint Research associate Anam Padha said.