Snapchat challenges TikTok with new curated video feed

Snapchat on Monday unveiled a new curated short-form video feed in a stepped up challenge to social media rivals like TikTok.

The new format called Spotlight will allow Snapchatters to see content from influencers and other members of the network popular with young smartphone users.

Spotlight is aimed at broadening the connections among Snapchat users by enabling anyone to create a video that gets distributed on the platform.

It aims to encourage more users to create short-form video “snaps” which can be embellished with filters and augmented reality effects.

Parent firm Snap describes Spotlight as a “new consumption experience” for the social platform with an estimated 249 million active users at the end of September.