Apple to launch new App Store small business programme in 2021

Apple on Wednesday (November 18) announced the new App Store Small Business Programme.

Apple’s new initiative reduces commission on paid apps and in-app purchases and is scheduled to go live on January 1, 2021. It will help numerous budding app developer start-ups which sell digital goods and services on Apple App store.

However, this programme is limited developers who earn up to $1 million in proceeds during the previous calendar year (2020). They will be allowed to pay 15% for an additional year if there earnings are below the cut-off range as mentioned above. However, if the earning goes north of $1 million, the company will have to pay the regular 30% commission to Apple App Store.