Amazon opens ‘made in India’ toy store amid Centre’s self-reliance mission

In line with government’s “Atmanirbhar Bharat” vision, Amazon India on Wednesday launched a toy store where sellers from 15 Indian states will showcase thousands of unique toys across categories like traditional, handmade and educational.

The launch of the “made in India” toy store could help local manufacturers to take on the deluge of Chinese toys into the Indian market.

Amazon.in said that the store will enable thousands of manufacturers and sellers to sell locally designed and manufactured toys, inspired by Indian culture, folk tales as well as toys that encourage scientific thinking and innovation.