Honor smartphone brand needs to invest significantly in India under new management: Analysts

NEW DELHI: China’s Honor brand will need to invest significantly in India to make a comeback and to compete with stronger rivals like Xiaomi and Realme under the new management once the Huawei sale is completed, analysts said.

Huawei Technologies is selling its budget brand smartphone unit Honor to a consortium of over 30 agents and dealers, according to a joint statement signed by 40 companies involved in the purchase. The move is aimed at keeping the brand alive amid supply chain pressures caused by US sanctions.