We will not lose sleep over a quarter’s performance: Xiaomi India MD Manu Jain

Manu Jain, managing director for Xiaomi’s India operations, said the company has seen unprecedented smartphone sales – up 15-20% on year – in the festive season so far, driven mainly by the online channel, and expects offline to pick up as well. Speaking to ET’s Danish Khan, Jain said he will not lose sleep over a quarter’s performance or slip in market share which was mainly due to continuing local supply constraints, which has forced it to import products. He added that Xiaomi’s plans of bringing in ecosystem partners have been delayed due to the pandemic, but is confident of all its component partners relocating to India in 2021. Going forward, Xiaomi is targeting entering washing machine, fridge and AC segments, and will launch at least one of them in 2020.