Selling on Amazon? Do this to get fee waivers, priority support, faster disbursement cycle, more

Ease of Doing Business for MSMEs: Over 7 lakh sellers on Amazon are now offered a performance-improvement and level-based benefits programme to help them “accelerate their growth” on the marketplace, according to the company. The e-commerce company would provide “customized and actionable recommendations” to sellers to improve “key customer experience metrics” and unlock benefits such as fee waivers, faster disbursement cycles, priority seller support and free account management, Amazon said on Monday. The programme called STEP would have levels including Basic, Standard, Advanced, Premium and more and would provide a dashboard on Seller Central for sellers to track their performance and benefits.