Flipkart acquires AR firm Scapic to boost user experience

The Flipkart group has acquired Scapic, an augmented reality (AR) company, for an undisclosed sum. Scapic is a cloud-based platform which enables creation and publishing of AR and 3D content, serving clients across e-commerce and marketing.

Through the acquisition of Scapic, Flipkart will acquire a 100% stake in the company and onboard a team of developers and designers. This team will work towards accelerating the company’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform.