Amazon sets up dedicated store for small businesses selling Indian toys; sees demand spike with launch

Technology for MSMEs: Amazon India has launched a dedicated online store for made in India toys to enable better discovery and sale of locally manufactured and designed toys. The e-store named Made in India toys and games would have “over thousands” of products listed by small and medium sellers, artisans, and craftsmen from 15 states showcasing traditional, handmade, and educational toys “inspired by Indian culture, folk tales as well as toys that encourage scientific thinking and innovation,” Amazon India said in its blog. Some of these sellers such as Skillmatics and Shifu export have already been exporting through Amazon’s Global Selling programme. “Skilled artisans & homegrown entrepreneurs can power India to be the global hub of toy manufacturing. In response to Hon’ble PM @narendramodi’s vision of an #AatmaNirbharBharat, we’re launching a ‘Made in India’ toy store featuring sellers from 15 states,” tweeted Amazon India Head Amit Agarwal.