Amid Covid-19, offline retailers switch to TV ads to lure customers: Report

In the new normal, offline retailers are innovating and trying different strategies to lure shoppers to ramp up footfalls. One of the many game plans is to increase TV advertisement volumes.

Offline retailers increased TV advertisement volumes in October and early days pf November by 33 per cent to attract more shoppers amid the pandemic-hit festive season, according to a report by The Economic Times quoting TAM Media Research data.

This marks a switch among traditional retailers such as jewellery stores and sweet shops, who initially preferred to advertise on print media, towards broadcasting and digital media.