Amazon launches Amazon Fresh in 4 Indian cities

Amazon India on Thursday announced the launch of its online grocery store Amazon Fresh in four cities — Kolkata, Ahmedabad, Pune and Chennai.

The development comes at a time when the demand for the e-groceries has ballooned in the country which otherwise has historically been more prone to traditional shopping. Analysts at consulting firm RedSeer said there was an expected 1.5 to 1.6 times increase in households that subscribed to the online grocery in May compared to January. The size (in terms of GMV) of the e-grocery market is estimated to jump manifold to $18.2 billion by 2024 from $1.9 billion in 2019, they said.