With new launches, Micromax prepares for a comeback in India

NEW DELHI: Gurugram-based Micromax Informatics Ltd, which once dominated India’s mobile market, has made a comeback with two new smartphones. On Tuesday, the company launched IN Note 1 and IN 1b starting price of Rs 10,999 and Rs 6,999, respectively.

Micromax claims that its phones are manufactured in India and the company is banking heavily on anti-China sentiments to take on Chinese players who now control over two-third of domestic smartphone market. “With the launch of ‘in mobiles’ today, we have ushered into a new era of Indian smartphones to introduce power packed, feature rich products.