Surge in online astrology amid Covid-19 uncertainty

The stars seem to have aligned for online astrology ventures as many people have turned to astrology apps to deal with the uncertainty created by the pandemic. Companies in the sector that DH spoke to have seen a growth of 10-30% in the last few months.

During the first month of lockdown, online astrology app AstroTalk saw a drop of about 10% in revenue but post-April, it has been seeing consistent month-on-month growth of 10%. Revenue on the platform has increased 35% from Rs 14 lakh a day in April to Rs 19 lakh a day in October.

“People have also started asking about finance and career during this time, along with normal queries of love, relationship, and marriage. Before Covid, more than 85% of the queries were related to relationships only,” says Puneet Gupta, Founder & CEO, AstroTalk.