Facebook and Instagram will play a unique role during the festival season

In the year of the pandemic, it will be a Durga Puja like no other. At a time when everything has gone virtual, why not part of our celebration? We spoke to Manish Chopra, director and head of partnerships, Facebook India, about how Facebook and Instagram are helping people take the virtual route in these unprecedented times.

Do tell us about how the virtual experience has been evolving in the last few months.

Cultural celebration, which has been a very important part of the Indian fabric, has gone virtual in this new normal of social distancing. But there is an opportunity for people — despite all the curbs and new way of living — to celebrate.