ZEE restructures units, appoints former BCCI CEO Rahul Johri in key post

NEW DELHI: With an aim to expand its presence in the content consumption market across genres in India and South Asia, Zee Entertainment Enterprises (ZEEEE) on Wednesday announced a strategic
restructuring of the organization in line with its ‘ZEEEE 4.0 Strategy’.

As per the restructuring, Zee will create an Integrated Revenue and Monetisation team, combining all the existing B2B revenue generating teams (linear advertising sales, digital advertising sales, distribution and B2B SVOD partnerships) into a unified ecosystem.