Adobe Max 2020: Top announcements that will change how you create

Adobe Max, the annual conference creative professionals look up to every year, kicked off virtually today with Adobe announcing a slew of new features that improve productivity and ease of use for its customers all over the world. “At Adobe, we believe that creativity is essential to human existence, especially in times of crisis,” Mala Sharma, VP & GM of Creative Cloud Product, Marketing and Community said, adding how studies have shown the present pandemic will have a lasting impact on creative businesses and forever change how we create.

“Our approach to disrupting creative learning consists of three pillars. The first one is helping our community, learn from each other, and empowering them to teach each other, and engage with each other,” she said in a briefing,