Smartphone makers line up lucrative offers ahead of online festive season

NEW DELHI: As Flipkart and Amazon are set to begin their respective festive season sale this year, smartphone brands have decided to offer big discounts from their own end. Mi India on Thursday announced price cut of up to Rs 5,000 on its smartphones, while Samsung said that consumers can expect discounts as much as 60 per cent and cashback offers of up to 12.5 per cent on select products.

The two brands dominate India’s smartphone market and compete fiercely for the number one spot. Raghu Reddy, Chief Business Officer, Mi India, said, “With ‘Diwali with Mi’, we are making these products more accessible with exciting offers and are confident that we will keep up the momentum for a strong festive season this year as well. We believe that these offers will further enhance our market leadership and add more joy to this festive season.”