Premium smartphone battle to heat up in India with Apple’s iPhone 12 series launch: Analysts

NEW DELHI: With the premium segment unlikely to face any slowdown in sales, Apple’s launch of its latest iPhone 12 series, which includes four new smartphones, will force other brands to be more aggressive in the country, analysts said. They say that established brands like Samsung and OnePlus will be more aggressive in their approach leading to a fierce battle with Apple.

According to Counterpoint Research, 40% of premium sales of 2020 in the Rs 30,000 and above segment will happen in Q4 2020 alone, resulting in a 16% yearly growth compared to 8% decline in the overall smartphone market in India.