Snapdeal on-boards over 5,000 manufacturer-sellers in 9 months

Homegrown marketplace Snapdeal has added over 5,000 manufacturer-sellers on its platform so far this year, most of them in the September quarter, exceeding the target it had set for itself earlier in the year, a top company official has said.

Though it began on-boarding new manufacturers directly as sellers from January, the majority of the sign-ups have taken place in the September quarter, the official said, thanks to the lockdowns and the resultant shift in consumer behavior.

It can be noted that every online seller/service provider has benefited from the lockdowns. Adding new sellers will help the e-tailer to ramp up its Diwali sales plans as direct shipment to buyers help manufacturers move stocks faster to customers.