We serve many Indias, many storytelling cultures: Amazon Prime Video executives

Amazon Prime Video serves “many Indias” and caters to the country’s many storytelling cultures rather than focusing on just one language, top executives of the streaming service said as they announced their new line-up for the upcoming festive season.

The slate of nine films, announced on Friday, includes Varun Dhawan-Sara Ali Khan’s “Coolie No 1”, Rajkummar Rao-Hansal Mehta’ “Chhalaang”, Bhumi Pednekar’s “Durgavati” as well as Tamil film “Soorarai Pottru’” starring Suriya, Telugu film “Middle Class Melodies” and Malayalam drama “Halal Love Story”.

The curated offering, like the previously announced slate of movies that included “Gulabo Sitabo” and “Shakuntala Devi” in June, will bypass a theatrical release and premiere directly on the service. Theatres have been shut in India since March due to the coronavirus pandemic but are set to open from October 15 with a stringent set of dos and don’ts.