Amazon’s festive sale to focus on SMBs, affordable finance options for buyers

Bengaluru: Amazon India’s ‘Great Indian Festival’ sale which starts on 17 October, a day after rival Flipkart begins its Big Billion Days (BBD) event, will focus on small and medium businesses (SMB) and ramping up tools to make shopping more affordable.

If the 2019 sale was about categories and discounts, the 2020 sale edition is large about large numbers of SMBs in a seller-oriented market.

The e-commerce firm will offer over 4 crore products from SMBs and have around 6.5 lakh sellers onboard for the sale, along with over a lakh local shops and kiranas to serve customers.