Now shop on Amazon.in in Kannada, Malayalam, Tamil and Telugu

E-commerce giant Amazon is making a deeper push into the Indian market by rolling out its flagship online marketplace in Kannada, Malayalam, Tamil and Telugu. The emphasis is clearly on bringing more Indian consumers to Amazon.in, especially from down south, ahead of the festive season.

“In a country where 80 per cent is non-English speaking and probably prefer to engage in the language of their choice, just making it [Amazon.in] available to them, something that they feel is integral to how we offer services,” Kishore Thota, Director, Customer Experience and Marketing, Amazon India, told indianexpress.com over a phone call.