Jio unleashes new postpaid tariff war

Reliance Jio on Tuesday unveiled a slew of new postpaid plans for mobile users in an attempt to lure customers from its rivals in this most profitable segment for telecom operators. The new plans will be bundled with subscriptions such as Netflix, Amazon Prime and Disney + Hotstar.

Jio, the telecom unit of Reliance Industries Ltd, also introduced offers for postpaid mobile users of other telcos to carry over their credit limit to the Jio network if they port to Jio connections, along with home delivery of new SIM cards.

The latest move by Jio comes at a time when telcos are struggling to find ways to increase tariffs in an intensely competitive and price-sensitive market.