New players enter regional streaming space as older ones expand offerings

New Delhi: Non-Hindi local language streaming services are in no mood to let go of the wide audience base acquired over the covid-19 lockdown even as parts of the economy open up. Building on the consumer habit of watching streaming content together as a family, a couple of new firms are set to enter the game with vernacular content even as older VoD (video-on-demand) services are fast lining up offerings as shooting restarts and talent becomes available.

Marathi filmmaker Akshay Bardapurkar is launching a new OTT service for content exclusively devoted to the language called Planet Marathi this December. This would include movies, music videos, cookery shows, kids content and so on for an annual subscription rate of less than ₹500.