Apple launches subscription bundles, its twist on Amazon Prime

Apple Inc. unveiled a series of subscription bundles, a long-awaited move that Wall Street hopes will spur more growth in services revenue.

At an online event on Tuesday, the company said it will launch Apple One subscriptions that combine several services — including Apple Music, Apple TV+ and iCloud storage — at a lower price than users would pay if they bought each service individually.

The bundles start at $14.95 a month for a tier including Apple Music, Apple Arcade, Apple TV+, and 50 GB of iCloud storage. That lower tier will also have a $19.95 version for families. A Premier tier costs $29.95, adding Apple News+, Apple Fitness+ and 2TB of iCloud storage.