L&T tops charts on professional network LinkedIn

Larsen & Toubro, India’s leading EPC Projects, Manufacturing, Defence and Services conglomerate, has topped the LinkedIn in terms of most followed Indian conglomerate, with its over 20 lakh followers.

Yuvraj Mehta, head corporate brand Management and communications, L&T said, “We have grown this follower base through consistent and targeted messaging. The content strategy for a B2B conglomerate like L&T needs to be highly focused and different from a typical FMCG or a consumer products brand play book. We focussed on our strengths and leadership in our areas of business, while still maintaining approachability and creating engaging stories which impact people.”