Offline phone retailers accuse Samsung of misusing customer data to drive sales on its site

New Delhi: Offline retailers have accused mobile phone brand Samsung of misusing customer data to divert sales from the offline channel to Samsung.com.

Samsung had distributed gift vouchers worth Rs 10,000 each for buying its Note20 from mom-and-pop stores. “But those vouchers could only be redeemed at Samsung.com,” the All India Mobile Retailers Association (AIMRA) said in a letter to Ken Kang, Samsung India’s mobile business head.