Flipkart’s network of kirana stores widens

BENGALURU: Ahead of the upcoming festive season, Walmart-backed e-commerce major Flipkart said that it has tied-up with 50,000 kirana stores across 850 cities to cater to increased demand and ensure faster deliveries.

After the pandemic impacted the businesses of e-commerce companies in India, stakeholders have been pushing the hyper-local business model by partnering with mom-and-pop stores—still the most reliant source of meeting the shopping needs of the customers.