Vodafone Idea rebrands self as ‘Vi’ in fresh start

Vodafone Idea Ltd on Monday rebranded itself as ‘Vi’, creating a unified identity two years after the merger of erstwhile Vodafone India Ltd and Idea Cellular Ltd. The company termed the rebranding as the final step towards integrating the two brands, which have had vastly different appeals among customer segments.

“The integration of the two brands is a culmination of the largest telecom integration in the world,” said Ravindar Takkar, chief executive, Vodafone Idea. “It’s time for a fresh start.”

“Your company is also embarking on a new brand identity to mark the culmination of the integration exercise bringing to customers the best of both brands,” chairman Kumar Mangalam Birla wrote to shareholders in the company’s annual report.