Vodafone Idea unveils new integrated brand identity ‘Vi’
By
Biju Kumar
NEW DELHI: Vodafone Idea Ltd on Monday unveiled a new brand identity, as the struggling telco looked to rediscover itself post the apex court’s ruling on past statutory dues.
VIL, which had about 280 million subscribers as of June, said that Vodafone and Idea brands will now be called ‘Vi’.