Opinion: For TikTok, losing India market tough but US holds the key

New Delhi: Although TikTok has lost its biggest market in terms of users in India after the ban, the damage is not as hard as it would be to lose the US market, according to market research firm Forrester.

According to Xiaofeng Wang, Senior Analyst, the US is TikTok’s second-largest market after India in terms of downloads. While TikTok has nearly 120 million users in India, it has about 100 million in the US.